Why We Partnered With FERN on Our Palm Oil Investigation
When nonprofit conservation meets nonprofit journalism, great things ensue in the magazine.
It鈥檚 fair to say, I think, that when we first began to talk with Jocelyn Zuckerman about investigating the rampantly growing palm oil industry it was by no means a slam dunk that we would move forward with the project. Yes, the topic was unquestionably a worthy one: The clearing of rainforests and burning of deep tropical peatlands in Indonesia transform one of the world鈥檚 most important carbon sinks into a massive carbon spewer, while the building of palm plantations gives poachers easy access to Helmeted Hornbills and the prized 鈥済olden ivory鈥 casques on the upper part of their bills. And I could personally attest鈥攁s someone who had somehow remained mostly ignorant of the palm oil menace鈥攖hat the story had real potential to open readers鈥 eyes and spur them to action. But it鈥檚 also a costly story to produce. To report it, Zuckerman would have to go to Sumatra, where locals could show her firsthand the industry鈥檚 devastating effects.
We take great care here in our cost-benefit considerations around how we spend the money that you generously provide through your membership fees and donations. And so it was our great good fortune that Zuckerman was able to connect us with the folks at (FERN), an independent, nonprofit journalism organization whose mission is to help bring just this sort of underreported, critically important story to light.
Founded five years ago, FERN is among a growing cadre of organizations (Propublica, Climate Central, InsideClimate News, among many others) that have sprung up to foster public-interest journalism during a period of disinvestment鈥 by revenue-challenged mainstream outlets. 鈥淎t the same time that newspapers and magazines were cutting back on the environmental beat, there was an insatiable appetite for these kinds of stories among readers,鈥 says Sam Fromartz, FERN cofounder and editor-in-chief. 鈥淲e knew the demand was there; it鈥檚 just that the model for supplying it was broken.鈥 Rather than rely on advertising revenue to stay afloat, FERN and other such nonprofits mostly raise funds from foundations and, increasingly, direct donations by individuals who care deeply about the subjects they cover.
In the case of Zuckerman鈥檚 palm oil proposal, FERN agreed to cover half of the writer鈥檚 fee and half the cost of her reporting trip to Indonesia. Zuckerman鈥檚 powerful investigative report is a tribute to FERN and the new model of cooperative journalism it鈥檚 pioneering.