For Consumers and Conservationists: FAQs on Conservation Ranching
Learn more about what conservation ranching is, and why it can be good for birds and the environment
Conservation Ranching
Working with landowners to support better bird habitat.
Photo: Stacy Steinke
Ô¼ÅÚÊÓƵ Certified Bird-Friendly Lands
Ô¼ÅÚÊÓƵ Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers.
Why farmers and ranchers? The majority of grassland birds – whose populations have declined by more than 50 percent in the last 50 years – inhabit privately owned land. This is where we scale our impact.
Landowners voluntarily enroll in our program, and when they meet requirements centering on habitat management, environmental sustainability, and animal welfare, they earn the Ô¼ÅÚÊÓƵ bird-friendly land certification. Nationwide, more than 100 ranches and nearly 3 million acres that have earned status as Ô¼ÅÚÊÓƵ Certified bird-friendly land.
Consumers with an appetite for conservation support these bird-friendly habitats. A special package designation – the Ô¼ÅÚÊÓƵ Certified bird-friendly seal – lets shoppers know which beef or bison products come from these lands managed for birds and biodiversity.
Where to Buy Products Raised on Ô¼ÅÚÊÓƵ Certified Bird-Friendly Land
Find Products and RetailersAbout Conservation Ranching
For Retailers and Institutions
Learn why you should carry products that meet the desires of your eco-conscious customers.
For Ranchers: FAQs on Ô¼ÅÚÊÓƵ's Conservation Ranching Initiative
Learn more about what conservation ranching means for ranchers.
What in the World is Conservation Ranching?
Your guide to Ô¼ÅÚÊÓƵ's program to make cattle ranching prairie- and bird-friendly
Our Team
Melinda Cep
Vice President, Natural Solutions and Working Lands
Christopher Wilson
Program Director, Ô¼ÅÚÊÓƵ Conservation Ranching
Farley Green
Marketing Manager, Ô¼ÅÚÊÓƵ Conservation Ranching
Anthony Hauck
Communications Manager, Ô¼ÅÚÊÓƵ Conservation Ranching
Thomas Schroeder
Senior Partnerships Manager, Ô¼ÅÚÊÓƵ Conservation Ranching
North River Ranch Notches Bird-Friendly Certification from the Ô¼ÅÚÊÓƵ
April 15, 2024 —
Rotationally grazing cattle herd helping grassland birds at northeast Missouri ranch
Ô¼ÅÚÊÓƵ Certification Touts S W Lasater Ranch in Colorado as Beacon for Grassland Birds
March 01, 2024 —
Rotational grazing is key to creating a patchwork of habitat for birds
Cougar Hollow Ranch Receives Ô¼ÅÚÊÓƵ Certification as Bird-Friendly Habitat
February 01, 2024 —
Cattle are catalyzing grassland restoration at Texas ranch
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